Just chatting with Chris Chambers, and we came up with this simple 6-step plan to solve the Open Access problem:
1. Submit your paper to your Journal of Choice
2. With editor approval, go to review
3. With reviewer approval, make suggested changes, tweak figures, add caveats, improve the science, etc.
4. Repeat steps 2-3, or 1-3 as necessary
5. Finally, with editor approval, receive acceptance email (and notification of publication cost, copyright restrictions, etc)
6. Now, here's the sting: take your accepted peer-reviewed paper and publish it yourself, on-line, along with all the reviewer comments, reply to reviewers (more reviewer comments, replies to comments, etc.) and most importantly, the final decision email - i.e., your proof of endorsement from said Journal of Choice
Are you brave enough to follow these 6 simple steps to DIY Open Access? It is fully peer-reviewed, and endorsed by Journal of Choice, with good reputation and respectable impactor factor. I am not, and so instead I just signed this petition to the White House to: Require free access over the Internet to scientific journal articles arising from taxpayer-funded research. If you haven't done so already, get to it! Non-US signatories are welcome...
Also see: http://deevybee.blogspot.co.uk/2012/01/time-for-academics-to-withdraw-free.html